UX Designer, Measures for Justice
April 2024 - Present
Designed a web app to replace a clunky Google Form for our data quality assessment in government agencies, reducing user onboarding time by 50% and completion time by 30%
Analyzed and redesigned inefficient workflows using service blueprints, informing web app design that increased organizational capacity by 300%
Addressed design inconsistency across a growing product line by leading the development of a comprehensive design system, including visual guidelines and reusable components, resulting in improved design consistency and engineering handoff efficiency
Conducted user interviews with government agencies to uncover pain points, providing actionable insights that shaped leadership's strategic product development initiatives
Product Designer, Livble
November 2023 - April 2024
Livble is a fintech startup focused with a flexible rent payment app that enables renters to streamline cash flow management, eliminate late fees, and improve credit scores.
Improved app store communication by redesigning screenshots with stylized mockups, resulting in clearer articulation of the app's value and functionality
Shortened app onboarding flow to reduce friction of signup
Redesign key areas of the app to eliminate user confusion and enhance clarity
Senior Product Designer, TurboTenant
May 2021 - July 2023
Redesigned onboarding and cross-platform navigation for TurboTenant's rent collection feature, driving a 200% increase in landlord adoption (Q3'21 - Q2'23)
Identified user pain points in rent collection through research and designed new features that boosted adoption, increasing monthly payment volume ($10M to $80M) and embedded finance revenue ($30K to $298K MRR)
Led the end-to-end design process across multiple product teams, from concept to user acceptance testing
Revamped the design system with manager to foster consistency, reduce design iteration time, and improve developer handoff
Senior Marketing Tech Analyst, 2U
January 2018 - May 2021
Leveraged WordPress expertise to migrate 20+ client websites, achieving 45% faster loading times and cutting website launch times by half
Code and launch WCAG 2.0 accessible websites for clients using HTML, CSS, and Bootstrap
QA and debug marketing products and websites
User Experience Bootcamp
General Assembly • Feb 2020 - Apr 2020
User Experience Design Course
University of Cape Town • Nov 2019 - Feb 2020
BBA in Marketing Management
CUNY Baruch • Aug 2012 - May 2016
